How do you decide on the best course of action for your company to take advantage of new opportunities? By building a business case.
This book provides a framework for building a business case. You'll learn how to:
Clearly define the opportunity you'll want to address in your business case
Identify and analyze a range of alternatives
Recommend one option and assess its risks
Create a high-level implementation plan for your proposed alternative
Communicate your case to key stakeholders
