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Brandwashed
95,00 lei

Categorii: Neclasificate

Limba: Engleza

Data publicării: 2012

Editura: Kogan Page

Tip copertă: Paperback

Nr Pag: 288

ISBN: 9780749465049

Dimensiuni: l: 15.8cm | H: 23.4cm | 2.3cm | 404g

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Brandwashed
95,00 lei

Descriere

In Brandwashed, Martin Lindstrom gives readers a shocking - and unprecedented - behind-the-scenes look at the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumers to open their wallets.

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