Priceless - The Hidden Psychology Of Value

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Priceless - The Hidden Psychology Of Value

60,00 lei

Limba: Engleza

Data publicării: 2011

Editura: Oneworld Publications

Tip copertă: Paperback

Nr Pag: 340

ISBN: 9781851688296

Dimensiuni: l: 13cm | H: 20cm

Priceless - The Hidden Psychology Of Value

60,00 lei

Descriere

In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations.

Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to

anyone who buys, sells, or negotiates.