Categorii: Profile Books
Limba: Engleza
Data publicării: 2007
Editura: Profile Books
Tip copertă: Paperback
Nr Pag: 288
ISBN 10: 1861978146
Titlu Original: Futurewise
Brand: Profile Books Ltd
Editia: a IV-a
ISBN: 9781861978141
Dimensiuni: l: 13cm | H: 20cm | 261g
The pace of change in the past two decades has been extraordinary and it has become much harder for businesses to anticipate the environment in which they will be operating not far down the line - how markets and marketing will change, how employees and consumers behaviour and attitudes will change. Patrick Dixon has been at the forefront of those who have identified the ways things are going and in this fourth edition of his highly acclaimed book he brings us right up to date on what the future holds - how things are becoming ever Faster , more Urban, more Tribal, more Universal, more Radical and more Ethical.