Categorii: Diverse
Limba: Engleza
Data publicării: 2006
Editura: Harvard Business Review Press
Nr Pag: 256
ISBN 10: 1422104605
Titlu Original: What Is Marketing?
Brand: Harvard Business School Publishing
ISBN: 9781422104606
Dimensiuni: 280g
Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors.