What Is Marketing?

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What Is Marketing?
116,00 lei

Categorii: Diverse

Limba: Engleza

Data publicării: 2006

Editura: Harvard Business Review Press

Nr Pag: 256

ISBN 10: 1422104605

Titlu Original: What Is Marketing?

Brand: Harvard Business School Publishing

ISBN: 9781422104606

Dimensiuni: 280g

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What Is Marketing?
116,00 lei

Descriere

Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors.

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