The Power of Bad

ISBN: 9780141975801 Categorii: Diverse, Diverse. An apariție: 2021 Autor: John Tierney, Roy F. Baumeister Editură: Penguin Books Ltd Tip copertă: Paperback Număr pagini: 336 Stoc: În stoc

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Why does a bad impression last longer than a good one? Why does losing money affect us more than gaining it? What makes phobias so hard to shake?

The answer is the negativity bias - or in other words, the power of bad. As John Tierney and Roy F. Baumeister show, we are wired to react to bad events more strongly than good ones. It makes sense in evolutionary terms, but in our modern world the lure of bad is more powerful than ever. It governs our moods, drives marketing and dominates the news. It can explain everything from why wars start or couples divorce, to why we mess up job interviews or feud with neighbours.

But there is good news. By using smart strategies from new science, we can train our brains to get better at spotting our own negativity bias, fighting back with our rational minds to manage the bad in our lives - and even using its power for positive results.

Limba
Engleza
Subiect Principal
Dezvoltare personala
Pentru
Femei, Barbati
Autor
John Tierney, Roy F. Baumeister
Data Publicarii
2021
Editura
Penguin Books Ltd
Inaltime
19.8
Latime
12.9
Tip Coperta
Paperback
Nr Pag
336
Subtitlu
And How to Overcome It
Istoric preț pentru: The Power of Bad

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