Categorii: Diverse
Limba: Engleza
Data publicării: 2007
Editura: John Wiley & Sons
Nr Pag: 312
ISBN 10: 0470515805
Titlu Original: The Marketing Director's Role In Business Planning And Corporate Governance
ISBN: 9780470515808
Dimensiuni: 581g
Corporate governance is a hot topic, as is the need for marketing to operate at board level. Bringing these two issues together, this book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs. It helps you incorporate marketing systems and best practice into a board's decision making process.