The Luxury Strategy

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The Luxury Strategy

304,00 lei

Categorii: Diverse

Limba: Engleza

Data publicării: 2012

Editura: Kogan Page Ltd

Tip copertă: Hardcover

Nr Pag: 408

Editia: a II-a

ISBN: 9780749464912

Dimensiuni: l: 16.4cm | H: 23.5cm | 2.9cm | 766g

The Luxury Strategy

304,00 lei

Descriere

This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management.