The Language Of Advertising

107,00 lei

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The Language Of Advertising

107,00 lei

Categorii: Diverse

Limba: Engleza

Data publicării: 2002

Editura: Taylor & Francis Ltd

Nr Pag: 144

ISBN 10: 0415278031

Titlu Original: The Language Of Advertising

Brand: Taylor & Francis Ltd

Editia: a II-a

ISBN: 9780415278034

Dimensiuni: 264g

The Language Of Advertising

107,00 lei

Descriere

Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.