Categorii: Neclasificate
Limba: Engleza
Data publicării: 2001
Editura: McGraw Hill Higher Education
Tip copertă: Hardcover
Nr Pag: 384
ISBN: 9780071364157
Dimensiuni: l: 15.6cm | H: 23.5cm
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.