The Ferrari Book

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The Ferrari Book
700,00 lei

Categorii: Neclasificate, Necatalogate

Limba: Engleza

Data publicării: 2017

Editura: teNeues Publishing

Tip copertă: Hardcover

Nr Pag: 400

Colectie: Passion for Design

ISBN: 9783961710201

Dimensiuni: l: 30cm | H: 38cm | 4.2cm | 4324g

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The Ferrari Book
700,00 lei

Descriere

Success is not founded on miracles, but is almost always the product of a clear concept — the pinnacle of an ambitious, even stridently innovative idea. However, the aura of Ferrari does indeed approach the miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognised and enthusiastically received?

First, even today — 70 years after the company was founded — the miracle of Ferrari is still due in large part to the personality of Il Commendatore, Enzo Ferrari. Patience, passion, and being hard on himself and those around him gave the brand, under the emblem of the Cavallino Rampante, the power to become what it is today: sheer fascination on four wheels. Second, the long list of international racing victories is equally important. There is no class, no competition, that Ferrari did not set its sights on and win more or less immediately during the company's last 70 years.

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