The Experience Mindset

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The Experience Mindset
164,00 lei

Categorii: Diverse, Diverse

Limba: Engleza

Data publicării: 2023

Editura: Random House USA Inc

Tip copertă: Hardcover

Nr Pag: 288

ISBN: 9780593542699

Dimensiuni: l: 15.2cm | H: 22.8cm | 2.6cm | 470g

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The Experience Mindset
164,00 lei

Descriere

In the war for customer acquisition, businesses invest millions of dollars to improve customer experience. They deliver packages faster, churn out new products, and endlessly revamp their UI, often putting greater strain on employees for diminishing returns. According to Tiffani Bova, this siloed focus on customer experience - without considering the impact on your staff - actually hinders growth in the long run. The most successful companies adopt an Experience Mindset that strengthens both employee experience (EX) and customer experience (CX) at the same time. Based on exclusive research from two Salesforce-sponsored studies of thousands of employees and c-suite executives, The Experience Mindset details exactly how your company can adopt an Experience Mindset, at scale. It's not enough to know that happy employees equals happy customers. You must have an intentional, balanced approach to company strategy that involves all stakeholders - IT, Marketing, Sales, Operations, and HR - wi

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