The Eureka Factor

ISBN: 9780099537373 Categorii: Diverse. An apariție: 2016 Autor: John Kounios, Mark Beeman Editură: Windmill Books Tip copertă: Paperback Număr pagini: 288 Stoc: Stoc limitat

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Where do great ideas come from?
What actually happens in your brain during a ‘Eureka’ moment?
How can we have more of them?

John Kounios and Mark Beeman, leading experts on the neural bases of insight and creative thinking, have conducted pioneering neuroimaging research examining brain activity at and before these moments of clarity. In The Eureka Factor they reveal exactly how sudden insights are formed in the brain, how we can increase our chances of generating them, and how they impact our thinking.

Helping to unlock the mechanisms behind intuitive flashes and inspiration, this ground-breaking account not only explains the science of insight, but also describes the keys to innovation and creativity.

Limba
Engleza
Autor
John Kounios, Mark Beeman
Data Publicarii
2016
Editura
Windmill Books
Inaltime
19.8
Latime
12.9
Grosime
2.1
Tip Coperta
Paperback
Nr Pag
288
Subtitlu
Creative Insights and the Brain
Isbn 13
9780099537373
Cod
9780099537373
Istoric preț pentru: The Eureka Factor

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