The Consumerist Manifesto

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The Consumerist Manifesto

96,50 lei

Categorii: Taylor & Francis

Limba: Engleza

Data publicării: 1992

Editura: Taylor & Francis Ltd

Nr Pag: 228

ISBN 10: 0415046203

Titlu Original: The Consumerist Manifesto

Brand: Taylor & Francis Ltd

ISBN: 9780415046206

Dimensiuni: 318g

The Consumerist Manifesto

96,50 lei

Descriere

Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared.