Switch: How to Change Things When Change is Hard

ISBN: 9781847940322 An apariție: 2011 Autor: Chip Heath, Dan Heath Editură: Random House Număr pagini: 320 Stoc: La comandă

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We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book.

They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

Legare
Paperback
Limba
Engleza
Autor
Chip Heath, Dan Heath
Data Publicarii
2011
Editura
Random House
Inaltime
19.8
Latime
12.9
Nr Pag
320
Isbn 13
9781847940322
Istoric preț pentru: Switch: How to Change Things When Change is Hard