Standard Deviations

All these 'facts' have been presented with a straight face by researchers and backed up with convincing statistics. In Standard Deviations, economics professor Gary Smith walks us through the various tricks and traps we so often fall into. Today, data is so plentiful and our reliance on computer analysis and AI so entrenched that researchers spend precious little time distinguishing between good, meaningful deductions and rubbish. Not only do others use data to fool us, we fool ourselves.

Drawing on breakthrough research in behavioural economics by luminaries like Daniel Kahneman and Dan Ariely, and taking to task some of the conclusions of Freakonomics, Standard Deviations demystifies the science behind the statistics.