Retail Design

ISBN: 9781474289252 Categorii: Diverse. An apariție: 2019 Autor: Stephen Anderson, Lynne Mesher Editură: Bloomsbury Publishing PLC Colecție: Basics Interior Design Tip copertă: Paperback Număr pagini: 192 Stoc: La comandă

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What is it that attracts the consumer to enter a retail space? How can the interior design of a space affect whether a consumer comes through the door or walks past? Designing retail interiors is a complex process and the aim of the designer is to find ways to entice, excite and enthrall the consumer. Starting with a brief history of the retail environment, the author covers the spectrum of retail sectors and sites followed by a look at branding and identity. The student is then led through the more detailed aspects of the environment itself including lighting, climate, sound, and ergonomics, ending with the ways that spaces can be organized depending on the sector and the merchandise. The penultimate chapter covers the details of the physical elements such as the facade, the fixtures and fittings and the final chapter on consumer psychology pulls together the elements of retail design and how they affect consumer behavior. This second edition of Retail Design is fully updated with four new international case studies, end of chapter summaries and exercises for the student, plus the new chapter on consumer psychology. With more diagrams and plans and over 40% new illustrations, the new edition will be an even more valuable resource for any interior design student interested in the retail environment.

Limba
Engleza
Autor
Stephen Anderson, Lynne Mesher
Data Publicarii
2019
Editura
Bloomsbury Publishing PLC
Inaltime
23
Latime
16
Tip Coperta
Paperback
Nr Pag
192
Colectie
Basics Interior Design
Bic
AK, AM, AMR
Istoric preț pentru: Retail Design

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