Categorii: Diverse
Limba: Engleza
Data publicării: 2018
Editura: Cengage Learning
Tip copertă: Paperback
Nr Pag: 448
ISBN: 9781473749443
Dimensiuni: l: 19.5cm | H: 26cm
Purchasing and Supply Chain Management provides a complete introduction to the important principles underlying the subject area using a flexible managerial perspective. Fully updated, this highly respected textbook covers the latest developments in purchasing and supply chain management with clear and well-structured content complemented by strong case studies that are relevant and engaging. Global examples from Shell, Hewlett Packard, Mattel and Nespresso to name a few, demonstrate the challenges and solutions to problems companies face every day, while the latest research insights add a critical perspective throughout.