Positioning

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Positioning

96,00 lei

Legare: Paperback

Limba: Engleza

Data publicării: 2001

Editura: Mcgraw-Hill Education - Europe

Nr Pag: 213

ISBN 10: 0071373586

Țara de origine: UNITED STATES

Titlu Original: Positioning

Brand: Mcgraw-Hill Education - Europe

Editia: 2

ISBN: 9780071373586

Dimensiuni: l: 134cm | H: 203cm | 244g

Positioning

96,00 lei

Descriere

Describes an approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.