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Pharmacies
289,00 lei

Categorii: Neclasificat

Limba: Engleza

Data publicării: 2011

Editura: Braun

Tip copertă: Hardcover

Nr Pag: 277

ISBN: 9783037680964

Dimensiuni: l: 23.3cm | H: 30.5cm | 1900g

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Pharmacies
289,00 lei

Descriere

Pharmacies constitute a special form of commercial architecture. The market for medicines, which is heavily regulated in most countries, has led to a veritable competition of the "atmosphere of space": since where product and price can no longer provide a competitive advantage, customer loyalty must be created with other means. In addition to professional competence and familiarity with the customers, that becomes above all the ambiance. That in turn translates to the modern and hygienic pharmacy, together with a friendly and assuring spatial experience. The selected examples show the design sophistication with which pharmacies today, from a functional as well as atmospheric standpoint, set themselves apart from the historical chemists' shelves - and the competitors.

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