Perspectives On Minority Influence

ISBN: 9780521056380 Categorii: Diverse. An apariție: 2008 Autor: Serge Moscovici Brand: Cambridge University Press Editură: Cambridge University Press Distribuitor: Gardners Tip copertă: Paperback Număr pagini: 274 Stoc: Stoc limitat

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How does a minority exert influence on a majority? Traditionally social psychologists have characterised influence as a process leading to conformity - the minority coming to accept the view of the majority. For the contributors to this volume, working in a society where the reverse process is frequently exemplified - a society characterised by change and innovation - such an approach is no longer tenable. They believe that only by examining social processes also in terms of minority influence can the paradox be resolved. The volume is organised into two broadly based but interconnected parts. Part I analyses the process of influence itself, while Part II sets it within the context of groups. The influence of minorities is thus located within the cognitive and social field in which interaction between minorities and majorities occurs. The original and dynamic research paradigms presented here and the theoretical and empirical results that are reported offer alternative insights not only into the phenomenon of influence per se, but also into such classical notions as 'the group' , 'deviance' and 'convergence'.

Limba
Engleza
Subiect Principal
Psihologie
Autor
Serge Moscovici
Data Publicarii
2008
Editura
Cambridge University Press
Inaltime
23
Latime
15
Tip Coperta
Paperback
Nr Pag
274
Isbn 10
0521056381
Isbn 13
9780521056380
Bic
JCF
Titlu Original
Perspectives On Minority Influence
Brand
Cambridge University Press
Distribuitor
Gardners
Greutate
420
Istoric preț pentru: Perspectives On Minority Influence

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