Packaging the Brand

ISBN: 9782940411412 Categorii: Diverse, Neclasificat. An apariție: 2011 Autor: Gavin Ambrose Editură: Ava Publishing Sa Tip copertă: Paperback Număr pagini: 208 Stoc: Stoc limitat

Puteți plasa comenzi doar după login

Packaging the Brand is a detailed discussion of the most overtly commercial area of graphic design. Packaging represents the largest overlap between the disciplines of graphic design and branding. While many other areas of design may be commercial to an extent, the success of a piece of packaging design is inextricably linked with its ability to sell a product. This book discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.

Limba
Engleza
Autor
Gavin Ambrose
Data Publicarii
2011
Editura
Ava Publishing Sa
Inaltime
29.9
Latime
22
Tip Coperta
Paperback
Nr Pag
208
Istoric preț pentru: Packaging the Brand

Produse similare