Categorii: Diverse
Limba: Engleza
Data publicării: 2011
Editura: AVA Publishing
Tip copertă: Paperback
Nr Pag: 184
ISBN: 9782940411511
Dimensiuni: l: 16cm | H: 23cm
Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another.
This book helps bridge that divide to help students master the business of marketing.