"London has always been a cultural melting pot in Europe and has long been regarded as the epicenter of new trends. This book introduces a curated selection of approximately 63 shops from the cosmopolitan city of London grouped into 3 chapters: Food, Life and Service. Each shop s distinctive ideas for branding & interior design offer a new take on high-impact design for graphic designers, shop owners and anyone seeking fresh inspiration. As with PIE s previous title, PARIS: Beautiful Designs on the Street Corner, travellers, too, will surely appreciate this stylish, up-to-date city guide to London. "