Nr Pag: 352
ISBN: 9781592533534
The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets.
What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format
Catharine Fishel (Design Secrets Packaging, The Perfect Package) specializes in working with and writing about designers and related industries. Her writing has appeared in many leading publications, including PRINT, Communication Arts, Graphis, and ID. She is editor of the website LogoLounge.com, and the author of many books about design, including Paper Graphics, Minimal Graphics, Redesigning Identity, Designing for Children, LogoLounge I, LogoLounge II, Inside the Business of Graphic Design, and How to Grow as a Graphic Designer. Catharine lives in Morton, IL.
Stacey King Gordon (Packaging Makeovers) is a writer who helped found Professional Jeweler magazine and authored Magazine Design That Works. She is also a frequent contributor to HOW and I.D. magazines. Stacey lives in Oakland, CA.