Categorii: Diverse
Legare: Paperback
Limba: Engleza
Data publicării: 2008
Editura: Index Book
Nr Pag: 350
Offers a selection of creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback. This book features examples of direct response marketing, gathering projects from different disciplines in a single book: consumer relationship management and direct marketing.