E-Mail Marketing For Dummies

Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you are an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself.