Digital Marketing Strategy

203,00 lei
La comandă
203.00
This product has not been ordered yet

Personalize product

Add the product in basket to personalize it

Local courier shipping
2 - 4 days
$16.50
UPS ground shipping
4 - 6 days
$19.00
Local pickup from store
$0.00
Product thumb
Digital Marketing Strategy
203,00 lei

Categorii: Diverse

Limba: Engleza

Data publicării: 2019

Editura: Kogan Page Ltd

Tip copertă: Paperback

Nr Pag: 384

ISBN: 9780749484224

Dimensiuni: l: 15.7cm | H: 23.3cm

Product thumb
Digital Marketing Strategy
203,00 lei

Descriere

There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge.
This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating:
-Marketing automation, personalization, messaging and email
-Online and offline integration
-The power of technologies, such as AI
-New data protection and privacy strategies

Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results.

Filters Wishlist Menu 4 $265.00
Top