Categorii: Diverse
Limba: Engleza
Data publicării: 2013
Editura: Bis Publishers
Tip copertă: Paperback
Nr Pag: 228
ISBN: 9789063693152
Dimensiuni: l: 14cm | H: 21.6cm | 1.8cm
Jurgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions .