Conquer the Day

Conquer the Day is a collection of affirmations for all those on the long, winding road of personal development. Under the Twitter (@pants) and Instagram handle @PantsPants, Josh Mecouch has a large following who delight in his bizarre and unique illustrations. Now, Conquer the Day invites fans into the larger Pants universe, introducing new characters and never-before-seen art.

Pairing encouraging affirmations with emotive black-and-white illustrations—highlighted with the occasional splash of color—Josh takes us on a journey into the world of self-improvement. The contrast between the positive affirmations and the visceral style of the illustrations point to the tension between our hopes and aspirations and the reality of our day-to-day lives as we strive to realize our best selves.

Unlock the power of affirmations:

I exhale weakness and inhale confidence.
I am sexy and people want to be around me.
My path to sucess success is inevitable.
I focus on what I can control.

I organize my socks.