Buyology

ISBN: 9781847940131 Categorii: Diverse. An apariție: 2008 Autor: Martin Lindstrom Brand: Arrow Books Ltd Editură: Arrow Books Ltd Distribuitor: Gardners Număr pagini: 256 Stoc: În stoc

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Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan. This book shows the extent to which we deceive ourselves when we think we are making considered decisions. It shows how factors as varied as childhood memories and religious belief come together to influence our decisions and shape our tastes.

Limba
Engleza
Subiect Principal
Comunicare
Autor
Martin Lindstrom
Data Publicarii
2008
Editura
Arrow Books Ltd
Nr Pag
256
Subtitlu
HOW EVERYTHING WE BELIEVE ABOUT WHY WE BUY IS WRONG
Isbn 13
9781847940131
Bic
JBNX
Titlu Original
Buyology
Brand
Arrow Books Ltd
Distribuitor
Gardners
Istoric preț pentru: Buyology

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