Categorii: Diverse
Limba: Engleza
Data publicării: 2012
Editura: Kogan Page Ltd
Tip copertă: Paperback
Nr Pag: 288
ISBN: 9780749465049
Dimensiuni: l: 15.8cm | H: 23.4cm | 2.3cm | 404g
In Brandwashed, Martin Lindstrom gives readers a shocking - and unprecedented - behind-the-scenes look at the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumers to open their wallets.