Barca

ISBN: 9781780725260 Categorii: Diverse, Diverse. An apariție: 2021 Autor: Simon Kuper Editură: Short Books Tip copertă: Paperback Număr pagini: 384 Stoc: La comandă

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From the bestselling co-author of Soccernomics comes the story of how FC Barcelona became the most successful football club in the world - and how that envied position now hangs in the balance.


Barça is not just the world's most popular sports club, it is simply one of the most influential organisations on the planet. With almost 250 million followers on social media and 4 million visitors to its Camp Nou stadium each year, there's little wonder its motto is 'More than a club'. But it was not always so. In the past three decades, Barcelona has transformed from regional team to global powerhouse, becoming a model of sporting excellence and a consistent winner of silverware.

Simon Kuper unravels exactly how these transformations took place. He outlines the organisational structure behind the club's business decisions, and details the work of its coaches, medics, data analysts and nutritionists who have revolutionised the sporting world. And, of course, he studies the towering influence of the club's two greatest legends, Johan Cruyff and Lionel Messi.

Like many leading global businesses, FC Barcelona closely guards its secrets, granting few outsiders a view behind the scenes. But, after decades of writing about the sport and the club, Kuper was given unprecedented access to the inner sanctum and to the people who strive daily to keep Barcelona at the top.

Erudite, personal, and capturing all the latest successes and upheavals, his portrait of this incredible institution goes beyond football to understand Barça as a unique social, cultural, and political phenomenon.

Limba
Engleza
Autor
Simon Kuper
Data Publicarii
2021
Editura
Short Books
Inaltime
23
Latime
15
Tip Coperta
Paperback
Nr Pag
384
Bic
WSJA
Istoric preț pentru: Barca

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